SF
Salesforce
CRM & System of Record
Bi-directional sync of leads, opportunities, and stage transitions. Every referral, note, and hand-off lives in Salesforce as the single source of truth.
Docs
Fig. 03 · The connected stack
Growth Labs stitches together the tools SEIA already uses — custodial referral feeds, Salesforce as the CRM backbone, Catchlight for enrichment, PlanScout for financial plans, and Claude for advisor-ready content. Every stage of the ten-stage lifecycle writes back to the same record.
CRM & System of Record
Bi-directional sync of leads, opportunities, and stage transitions. Every referral, note, and hand-off lives in Salesforce as the single source of truth.
Custodial Referrals
Inbound referral feed from Schwab's referral network with account context, estimated investable assets, and advisor routing rules.
Custodial Referrals
Fidelity WAS referral intake with prospect profile, referring branch, and priority tier flowing straight into the BDO queue.
Lead Enrichment
Automated wealth and lead enrichment — investable-asset estimates, life events, and conversion scoring appended to every lead.
Financial Planning
Outsourced plan development and the SIPS retirement planning engine. Draft plans returned in 3–5 business days for advisor review.
AI Content & Insights
Meeting-prep briefs, tailored proposal narratives, and follow-up drafts generated from enriched lead + plan context.
Communication
Gmail threads, Calendar meetings, and Drive artifacts logged against the corresponding Salesforce record.
Communication
Outlook, Teams, and OneDrive sync for advisor teams working inside the Microsoft stack.
Meetings
Discovery-call recordings, transcripts, and attendance attached to the lead timeline.
Onboarding
Client agreement, ADV acknowledgement, and custodial paperwork routed for signature once a proposal is accepted.
Analytics Warehouse
Nightly export of lead, activity, and AUM data for firmwide reporting and executive dashboards.
Internal Alerts
SLA breaches, high-value referrals, and won-deal celebrations pushed to the advisor channel.
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