Fig. 03 · The connected stack

Integrations

Growth Labs stitches together the tools SEIA already uses — custodial referral feeds, Salesforce as the CRM backbone, Catchlight for enrichment, PlanScout for financial plans, and Claude for advisor-ready content. Every stage of the ten-stage lifecycle writes back to the same record.

SF

Salesforce

CRM & System of Record

Connected

Bi-directional sync of leads, opportunities, and stage transitions. Every referral, note, and hand-off lives in Salesforce as the single source of truth.

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SC

Schwab Advisor Center

Custodial Referrals

Connected

Inbound referral feed from Schwab's referral network with account context, estimated investable assets, and advisor routing rules.

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FI

Fidelity Wealth Advisor Solutions

Custodial Referrals

Connected

Fidelity WAS referral intake with prospect profile, referring branch, and priority tier flowing straight into the BDO queue.

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CL

Catchlight

Lead Enrichment

Connected

Automated wealth and lead enrichment — investable-asset estimates, life events, and conversion scoring appended to every lead.

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PS

PlanScout

Financial Planning

Connected

Outsourced plan development and the SIPS retirement planning engine. Draft plans returned in 3–5 business days for advisor review.

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CL

Claude (Anthropic)

AI Content & Insights

Connected

Meeting-prep briefs, tailored proposal narratives, and follow-up drafts generated from enriched lead + plan context.

Docs
GW

Google Workspace

Communication

Available

Gmail threads, Calendar meetings, and Drive artifacts logged against the corresponding Salesforce record.

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M365

Microsoft 365

Communication

Available

Outlook, Teams, and OneDrive sync for advisor teams working inside the Microsoft stack.

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ZM

Zoom

Meetings

Available

Discovery-call recordings, transcripts, and attendance attached to the lead timeline.

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DS

DocuSign

Onboarding

Available

Client agreement, ADV acknowledgement, and custodial paperwork routed for signature once a proposal is accepted.

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SN

Snowflake

Analytics Warehouse

Coming soon

Nightly export of lead, activity, and AUM data for firmwide reporting and executive dashboards.

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SL

Slack

Internal Alerts

Coming soon

SLA breaches, high-value referrals, and won-deal celebrations pushed to the advisor channel.

Docs

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